Email and SMS for ecommerce growth

Turn more Shopify visitors into repeat customers.

XpertoMail helps D2C brands get more from Klaviyo through lifecycle email, SMS strategy, thoughtful segmentation, and automation built around the customer journey.

A practical review of your current setup and the opportunities worth prioritizing.

Lifecycle automationCustomer journey

From first visit to next order

Shopper visits your storeUnderstand the path to purchase
Joins your listWelcome journey and relevant messaging
Needs a nudge to orderCart and browse abandonment flows
Becomes a repeat customerPost-purchase, replenishment and win-back
A connected customer journey, not disconnected campaigns.

The tools and channels behind a connected customer journey

Shopify
Klaviyo
Email
SMS
Automation

Make every message earn its place.

From the first welcome email to the next purchase, we help you build a lifecycle program with a clear purpose at every step.

Klaviyo account audit

Review core flows, campaign structure, segmentation, tracking and deliverability signals. Get a prioritized list of what to investigate and improve.

Review my setup

Lifecycle flow automation

Build and refine welcome, abandoned cart, browse abandonment, post-purchase, replenishment and win-back journeys around customer intent.

Explore automation

Campaign planning

Plan a campaign calendar around offers, audience segments, timing and the customer moments that matter to your brand.

Plan my campaigns

Email design and development

Build responsive, on-brand emails with readable layouts, clear calls to action and careful rendering across common inboxes.

See email design

Segmentation and personalization

Organize audiences around engagement, purchase behavior and lifecycle stage so each message has a clearer reason to be sent.

Improve targeting

Measurement and optimization

Use relevant campaign and flow metrics to identify opportunities, test changes and make decisions based on account data.

Find opportunities

A clear process. No mystery handoff.

We start with your current setup, agree on the highest-priority gaps, and work through the changes with measurement in mind.

  • Prioritize work based on your store, goals and available data.
  • Build and QA flows, campaigns and customer segments.
  • Review results and identify the next test or improvement.
01

Audit

Understand the current account, customer journey and business priorities.

02

Build

Implement agreed flows, segments, templates and campaign plans.

03

Measure and improve

Check performance against the right baseline and refine the program over time.

Good marketing starts with a useful diagnosis.

Before recommending more campaigns, understand what is already working, where customers drop off, and which changes are worth making first.

Book a free 30-minute audit
What we can review together

Your key flows, campaign approach, audience structure, tracking signals, email experience and customer journey. The recommendations will depend on your current platform setup and the data available.

Black Friday and Cyber Monday 2026

Make the time left count.

Black Friday is November 27. Focus on the essentials now: confirm your offers, segment your audiences, QA critical flows, plan campaign timing and test the customer experience before peak traffic arrives.

Discuss your BFCM plan

Questions brands ask us

Clear answers about the work, the process and getting started.

What does a Klaviyo email marketing agency do?

A Klaviyo agency can review account setup, build lifecycle flows such as welcome, abandoned cart, post-purchase and win-back, plan campaigns, improve segmentation and measure performance. The right scope depends on the brand's goals and existing setup.

Can XpertoMail help Shopify brands with email and SMS?

XpertoMail helps ecommerce brands plan and implement lifecycle email, SMS strategy and automation around the customer journey. We'll confirm the best-fit scope for your store during the initial discussion.

What is included in a Klaviyo audit?

The audit discussion can cover key flows, campaign strategy, segmentation, tracking and data quality, deliverability signals and opportunities to improve the customer journey. Recommendations depend on your account and the data available.

When should a brand prepare for BFCM?

Ideally, preparation begins well before November with audience growth, deliverability checks, offer planning and flow QA. If you're starting closer to Black Friday, prioritize critical flows, campaign readiness, audience segments and testing rather than attempting a complete rebuild.

How do I get started with XpertoMail?

Book a free 30-minute introductory audit call. We'll discuss your store, current email setup, goals and the areas you want to improve. Any follow-on scope can be agreed after that conversation.

Find the gaps in your Klaviyo setup.

Tell us a little about your store and what you want to improve. We'll use that context to make the first conversation more useful.

Discuss your current setup and priorities
Identify possible areas to investigate
No obligation to proceed with further work

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